Blog

  1. 2020 Accessory trend - A must-have in your closet!

    As many of us have shifted to working from home during this pandemic, so have our wardrobe. Working from the comfort of our home has given us fashion freedom. Wearing comfiest tees, leggings and sweat pants have become our work from home uniforms but with virtual meetings and impromptu video calls, it's important to look presentable in our comfort wear and the only accessory you need to elevate your onscreen look is earrings!
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  2. Do you know which zodiac sign aces the game of Power Dressing?

    Do you know our zodiac signs reveals more than just our personality traits? Our personal style, the colors we are drawn to, the way we present ourselves are also greatly influenced by the zodiac signs we belong to. We at Jhelum bring to you a series #zodiacstylecheck where we will discover what your zodiac sign says about your sartorial choices. Believe it or not, it's already the end of October which means Scorpion season has officially begun!
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  3. Our top 4 picks of the Affordable Luxury Fashion Designer of India - Vikram Phadnis.

    One of the most popular and successful fashion designers in India Vikram Phadnis started his career as a choreographer before rising to fame as a Fashion designer. With no formal training in fashion designing, this self-taught designer currently adorns the wardrobe of some of the biggest names in the glamour industry. Vikram Phadnis style is all about contemporary Indian couture in regal fabrics. His designs are synonyms to luxury, without compromising on the comfort. Vikram has always emphasized on the factor that all his designs should not just be a piece of show in his store but should be wearable and affordable at the same time.
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  4. Navratri 2020 Style guide on a budget: 9 colors, 9 curated looks to slay this Navratri with Jhelum.

    Celebrated over a period of nine day's, Navratri marks the victory of Goddess Durga over the buffalo demon Mahisasura. Navratri is a festival of nine nights that involves praising and worshipping Goddess Durga, dancing to the Garba beats and also enjoying various rituals and traditions. One of the most significant aspects of the festival is that different colours are associated with each day as it's believed that wearing specific colours on that particular day brings good luck and prosperity.
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  5. Chikankari - A timeless and classic art of Lucknow.

    The city of Lucknow fondly known as the 'Nawabon ka Shehar' is famous for its art and culture. Chikan, in the literal sense, means 'embroidery'. Chikankari embroidery is one of Lucknow's most ancient and well known art forms. It's an ancient form of white floral embroidery, intricately worked with needle and raw thread.
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  6. Warli Art - The art of Storytelling

    The Warli art is a form of Tribal art that originated from the North Sahyadri Range in Maharashtra. The name is derived from the word 'Warla' which means 'piece of land'. These tribal paintings are traditionally done on the mud walls of their home.
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  7. Paithani Saree - The Pride of Maharashtra // 'Queen of Silks'

    Saree is one of the most traditional and celebrated clothing item from India. With more than 500 years of existence even till today, the saree remains as popular as ever in India and has achieved an incredible amount of international acclaim. Presenting to you one of the best handwoven silk saree of India : PAITHANI
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  8. Pashmina - A timeless Luxury

    The word Pashmina comes from the Persian word "Pashm" which means soft wool. Pashmina wool is derived from the Capra Hircus goat, which is found in the deeper regions of the Himalayas. Pashmina wool is one of the rarest wool in the world. Kashmir has been the undisputed producer of the Pashmina shawls for thousands of years.
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  9. The Summer Weave -Kota Doria

    When speaking about the traditional weaves of India, one can not miss to mention Kota Doria. Doria means 'thread' and Kota Doria is one of the finest open weave fabrics found in India. Kota Doria is a hand woven fabric known for its special weaving style. It was first originated in Mysore, between 17th & 18th century, the weavers were brought to Kota Rajasthan.
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  10. Patola sarees : Cloth of Kings / Auspicious saree

    India has a rich heritage of art and crafts which is reflected in its textiles and fabrics. Patola from the area of Patan in North Gujarat region glorifies this heritage. Patola is one of the most luxurious textiles in the world. Woven so well that the front and back are indistinguishable from each other. A colourful feast for the eyes, they were truly the cloth of Kings, and the ultimate symbol of wealth. Patola is considered as the 'ultimate manifestation of weaving perfection' because the displacement of even one thread can result in deformed pattern.
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