Saree is one of the most traditional and celebrated clothing item from India. With more than 500 years of existence even till today, the saree remains as popular as ever in India and has achieved an incredible amount of international acclaim.

Presenting to you one of the best handwoven silk saree of India : PAITHANI

The Paithani, originating from Paithan in Aurangabad, Maharashtra is one such handloom treasure purely woven in silk and zari ( thread made of gold and silver) Paithani resembles the rich Maharashtrian culture as it was once worn only by the royals and it is considered as one of the richest sarees in India.

Paithani saree is characterised by borders of an oblique square design and pallu with trees, peacock or parrot motifs inspired by nature. What really sets the Paithani apart is its unique weaving technique. The entire process from dying the yarn to weaving, is done by hand. The creation of a Paithani requires skilled labour and artisans having in- depth knowledge of the fabrics, it's threads as well as it's dyes. The time taken to create a Paithani can range from 2 months to a year depending on the intricacy of the design. Various master weavers work together putting their heart and soul in weaving every thread to create a Paithani saree. Bright and vivid colours are mainly used in a Paithani saree which makes them so alluring.

"The entire process from conceptualisation to designing to weaving everything is done by hand. The entire process goes through the hands of many artisans. Each saree is a story woven by different artisans together creating a magic. We as a brand have been always there to help the weavers and their upliftment. Hand looms are our legacy but we believe to take it forward from generation to generation." - Prreeti Jaiin Nainutia

Paithani is one of the most beautiful sarees in the world. It's an integral part of Maharashtrian culture and is a part of every wedding trousseau of a Maharashtrian bride. Every woman dreams of owning at least one Paithani saree. Over the years, the saree has been given a contemporary twist as it has and can be styled in many different ways. One of the most classic and elegant ways to drape a Paithani saree is the Nauvari drape.

For all it's beauty and timeless appeal a Paithani saree is worth being a part of your wardrobe.

In support of the "Make in India" campaign led by our Prime Minister Shri Narendra Modiji and Minister of Textiles Shri Smriti Iraniji, Jhelum is delighted to have collaborated this season with Ms Maloo Natarajan and the executive committee of FICCI FLO Mumbai. "Windows for Weavers" is an initiative to promote the weavers of India, a special mention here to the Paithani weavers of Maharashtra. This is a pure initiative to release the weavers from the financial crisis that they have faced during the Covid times of 2019, for the weavers to sell ready inventory and take orders.

In addition the Jhelum team will also offer its expertise by interacting with the weavers on the clients behalf for proactiveness of off the rack sales and to create a comfortable environment for clients to place orders and in return receive quality products. Whether it's your upcoming wedding or the festivities. Brides of Maharashtra this is your golden chance. You can shop their products exclusively available between 25th to 30th September on www.jhelum.in

- Charmi Sachdev