The word Pashmina comes from the Persian word "Pashm" which means soft wool. Pashmina wool is derived from the Capra Hircus goat, which is found in the deeper regions of the Himalayas. Pashmina wool is one of the rarest wool in the world. Kashmir has been the undisputed producer of the Pashmina shawls for thousands of years.

Pashmina has fascinated kings, royals and the people all over the world by its magical allure and traditional grace. Pashmina was also known as 'soft gold' in Kashmir. The weaving of Pashmina shawl is done using the centuries old process and techniques. Pashmina shawl weaved by artisans are called wovur in Kashmir and the process is called wonun. It takes about 3 to 4 days to weave a single Pashmina shawl. A pure Pashmina can be identified by testing the warmth and the softness of the texture. Different types of hand embroideries enhance the elegance and style quotient of the Pashmina shawl. Among them, the Sozni embroidery is the heart of Pashmina. The other forms of embroidery on Pashmina includes Tilla embroidery, Papier Mache embroidery and Kantha embroidery. The art of weaving a Pashmina has been passed on as a legacy from generations to generations in the state of Kashmir.

A Pashmina is the epitome of luxury, comfort and class. A symbol of elegance, Pashmina has always been desired by women all around the world. After two hundred years of its popular history, Pashmina remains an essential part of a fashionable wardrobe. It's an evergreen fabric that looks good in every style and can never lose it's charm. It just blends perfectly with every kind of attire be it traditional, western, professional or casual.

In support of the "Make in India" campaign led by our Prime Minister Shri Narendra Modiji and Minister of Textiles Shri Smriti Iraniji Jhelum is delighted to have collaborated this season with Ms Maloo Natarajan and the executive committee of FICCI FLO Mumbai. "Windows for Weavers" is an initiative to promote the weavers of India, a special mention here to the Pashmina weavers of Kashmir. This is a pure initiative to release the weavers from the financial crisis that they have faced during the Covid times of 2019, for the weavers to sell ready inventory and take orders.

In addition the Jhelum team will also offer its expertise by interacting with the weavers on the clients behalf for proactiveness of off the rack sales and to create a comfortable environment for clients to place orders and in return receive quality products. Whether it's your upcoming wedding or the festivities. Brides of India this is your golden chance. You can shop their products exclusively available between 25th to 30th September on www.jhelum.in

 

- Charmi Sachdev