India has a rich heritage of art and crafts which is reflected in its textiles and fabrics. Patola from the area of Patan in North Gujarat region glorifies this heritage. Patola is one of the most luxurious textiles in the world. Woven so well that the front and back are indistinguishable from each other. A colourful feast for the eyes, they were truly the cloth of Kings, and the ultimate symbol of wealth.

Patola is considered as the 'ultimate manifestation of weaving perfection' because the displacement of even one thread can result in deformed pattern. Also, the dying and the weaving process is extremely complicated. It requires a lot of mental calculations, vivid imagination and patience to weave a Patola saree. The Patola loom is one of its kind in many ways. It is tilted to one side and requires two people to sit and work together on one saree. The most common motifs used in a Patola are geometric designs of flowers, animals like elephants, parrots and human figures. Natural dyes like indigo, turmeric, catechu, pomegranate skin, marigold are used in making a Patolas saree.

There are basically two varieties of Patola sarees - The Rajkot Patola and the Patan Patola. Rajkot Patola are single Ikat weaves that are vertically resist-dyed, while Patan Patola are double Ikat weaves that are horizontally resist-dyed. Patan Patola are far more expensive as the making of the Patan Patola sarees is extremely laborious and requires anywhere between 4 months to a year to weave a Patola saree. The complexity and time intensiveness is what makes a Patan Patola so valuable. Patola isn't just a piece of cloth, it's a tradition, and it's sacred. This craft is closely guarded secret that is taught only to the family members.

Patola is also a holy-silk cloth. In ancient times, these textiles were considered to have medicinal or healing properties. It was also known to ward off evil influences. It is considered auspicious, thus makes a popular gift with families during weddings. Today, it is gifted to the daughter and daughter-in-law on occasions of marriages. As every bride needs some classic choice in her trousseau that she can cherish forever Patola surely is one of them.

In support of the "Make in India" campaign led by our Prime Minister Shri Narendra Modiji and Minister of Textiles Shri Smriti Iraniji Jhelum is delighted to have collaborated this season with Ms Maloo Natarajan and the executive committee of FICCI FLO Mumbai. "Windows for Weavers" is a initiative to promote the weavers of India, a special mention here to the Patola weavers of Gujarat. This is a pure initiative to release the weavers from the financial crisis that they have faced during the Covid times of 2019, for the weavers to sell ready inventory and take orders.

In addition the Jhelum team will also offer its expertise by interacting with the weavers on the clients behalf for proactiveness of off the rack sales and to create a comfortable environment for clients to place orders and in return receive quality products. Whether it's your upcoming wedding or the festivities. Brides of India this is your golden chance. You can shop their products exclusively available between 25th to 30th September on


- Charmi Sachdev