The Warli art is a form of Tribal art that originated from the North Sahyadri Range in Maharashtra. The name is derived from the word 'Warla' which means 'piece of land'. These tribal paintings are traditionally done on the mud walls of their home.

The Warli art demonstrates the day to day living of the Warli Tribe. This art is predominantly done by using basic geometric shapes like circles, triangles, and squares. Owing to their lifestyle, their basic inspiration comes from nature. Unlike other art forms, warli art colours are not so bright. They usually use red, yellow and white as primary colours for their painting. Warli paintings were done by women of the tribe, especially married women during special occasions. Today you will find many men artisans practicing this art form and use it as a means for earning a living. From handbags to stationery to home decor products today one can find a lot of items inspired from Warli art.

In support of the "Make in India" campaign led by our Prime Minister Shri Narendra Modiji and Minister of Textiles Shri Smriti Iraniji Jhelum is delighted to have collaborated this season with Ms Maloo Natarajan and the executive committee of FICCI FLO Mumbai. "Windows for Weavers" is a initiative to promote the weavers and artisan of India, a special mention here to the Warli artisans of Maharashtra. This is a pure initiative to release the weavers from the financial crisis that they have faced during the Covid times of 2019, for the weavers to sell ready inventory and take orders.

In addition the Jhelum team will also offer its expertise by interacting with the weavers and artisans on the clients behalf for proactiveness of off the rack sales and to create a comfortable environment for clients to place orders and in return receive quality products. You can shop their products exclusively available between 25th to 30th September on www.jhelum.in

 

- Charmi Sachdev